Joe Rohrlich

Joe Rohrlich

Joe Rohrlich is Chief Revenue Officer of Bazaarvoice, the provider of product reviews and user-generated content (UGC) solutions.

Shoppers Demand Protection From Fake Reviews

Fake reviews have made headline news over the past few years. It’s an issue that affects brands and retailers of all sizes, and has today’s shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affect…

3 Tips to Prepare for the Modern-Day Holiday Shopping Season

Holiday shopping season is here! In fact, holiday shopping launched in … July?!  According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…