June 1, 2008 at 4:00 am
If you’ve yet to confront the challenge of measuring, reporting and improving the environmental sustainability of your printed catalog, here are six things you can do on your own to minimize the negative impact of your business. 1. Design efficiently. Combine bind-ins and ride-alongs with your catalog in a polywrap to reduce the number of separate mailings and the paper needed for those mailings. 2. Move with customers who move. According to the U.S. Census Bureau, about 14 percent of the population changed addresses last year. Nearly 33 percent of these people didn’t report their new addresses to the U.S. Postal Service, which
