Joe Jackman

Joe Jackman

Joe Jackman is the CEO of Jackman Reinvents, the world’s first and foremost reinvention company and author of The Reinventionist Mindset: Learning to love change and the human how of doing it brilliantly. Throughout his 30+ career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention. To learn more, visit www.joejackman.com and connect with Joe Jackman on LinkedIn and Instagram.

Welcome to the Values Economy: Why Brands Can’t Afford to Stay Put Post-COVID-19

Well before the COVID-19 crisis began, a shift was taking place in consumerism, away from the value economy we've grown up with — where price over quality was the standard formula for how customers evaluated what constituted good value for money — toward a more complex set of considerations, toward a values economy. Who made…