Joe Jackman

Joe Jackman

Joe Jackman is the CEO of Jackman Reinvents, the world’s first and foremost reinvention company and author of The Reinventionist Mindset: Learning to love change and the human how of doing it brilliantly. Throughout his 30+ career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention. To learn more, visit and connect with Joe Jackman on LinkedIn and Instagram.

5 Things Omnichannel Retailers Need to Pay Attention to This Year

Statistically speaking, the pandemic has had a profound impact on how consumers are making decisions, as well as on the factors that lead to customer love or customer dissatisfaction. In addition to the uptick in online shopping and direct delivery, we’ve also seen consumers embracing new options on everything from where to source their food…

Welcome to the Values Economy: Why Brands Can’t Afford to Stay Put Post-COVID-19

Well before the COVID-19 crisis began, a shift was taking place in consumerism, away from the value economy we've grown up with — where price over quality was the standard formula for how customers evaluated what constituted good value for money — toward a more complex set of considerations, toward a values economy. Who made…