Joe Hammond

Joe Hammond

Joe Hammond is theĀ Digital Media VP, Monetization at Merkle.

How Retail Media Network Success is Changing the Brand-Retailer Relationship

Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization. Thisā€¦