It’s no surprise that COVID-19 hit the apparel industry especially hard. An industry where purchase decisions are heavily influenced by the try-before-you-buy trend, apparel retailers were unable to welcome customers to their stores and into their fitting rooms for nearly three months. However, with stores beginning to reopen in many regions, apparel and department stores are seeing…
JoAnn Martin
It’s been three months since COVID-19 was officially declared a pandemic by the World Health Organization, and the world is continuing to adapt to what many are calling the “new normal.” All types of industries have been affected by the crisis, but retailers specifically are in a tough spot: consumer behavior has shifted seemingly overnight…