JoAnn Martin

JoAnn Martin

JoAnn Martin is Vice President of Industry Strategies at Blue Yonder. Blue Yonder empowers world-leading companies through a seamless end-to-end commerce experience enabled through AI and ML, providing companies the ability to predict, plan and fulfill demand through a modern, responsive and synchronized supply chain.

Shoppers Return to Stores: How Can Retailers Capitalize on Pent Up Demand?

It’s no surprise that COVID-19 hit the apparel industry especially hard. An industry where purchase decisions are heavily influenced by the try-before-you-buy trend, apparel retailers were unable to welcome customers to their stores and into their fitting rooms for nearly three months. However, with stores beginning to reopen in many regions, apparel and department stores are seeing…

COVID-19 Consumer Habits: A Look at Shifting Retail Trends

It’s been three months since COVID-19 was officially declared a pandemic by the World Health Organization, and the world is continuing to adapt to what many are calling the “new normal.” All types of industries have been affected by the crisis, but retailers specifically are in a tough spot: consumer behavior has shifted seemingly overnight…