Jessica Richards

Jessica Richards

Jessica is the EVP, Head of Commerce at Havas Media Group in North America running the Havas Market team. Her remit is helping brands create better shopping experience for consumers, allowing them to find products easier and buy more seamlessly, whether through direct-to-consumer strategies, via eRetailers or in store experiences. She is knowledgeable in all facets of marketing from traditional media, digital trading, social strategy, emerging tech and data management. 

Prior to leading the commerce practice, Jessica launched the Social practice at Havas Media in 2014. Managing the business for six years and driving significant growth during her tenure. Jessica prides herself on a nimble, entrepreneurial approach to staying on top of an ever-changing market.  

Her insight covers a vast majority of industries including highly dynamic and regulated brands within Retail, Entertainment, Spirits, Financial Services, Insurance, Pharma, Telecommunications, and Technology.

The State of Retail: How Traditional and Emerging D-to-C Can Build a More Meaningful Consumer Experience

The retail landscape has reached a permanently hybridized state, with shopping flourishing both online and offline alongside stretched supply chains. Amidst this landscape, more traditional brands are working through a dramatic shift toward more e-commerce, while direct-to-consumer (D-to-C) natives consider expansion into retail distribution. Large, established CPG brands typically focused on selling in-store now face…

Brand Building for a New Era: How Retailers Can Forge More Meaningful Consumer Connections

Consumer expectations have become increasingly high, putting the pressure on retail and e-commerce brands to create more meaningful experiences. An abundance of choice makes it difficult to cut through the clutter — and maintain loyal customers. The path forward? Offering personal, functional and collective benefits that actively improve people’s lives and our broader society. Customers…

Not Dead Yet: Rethinking the Instagram Algorithm

If you read some recent headlines, you would have heard predictions that Instagram is fading in popularity or even “dead.” Many experts detail user decline and lack of Gen Z engagement as the basis for this assessment. Instagram’s not dead. Yet. But its reason for being needs to change. Instagram needs to return to its…