Sometimes you can measure innovation by how quickly a capability or service goes from being “cutting edge” to “low-hanging fruit.” That certainly seems to be the case among retailers for the in-store mobile experience — something made clear in DMI’s latest Mobile Maturity Model (M3) study. Not too long ago retailers might have satisfied themselves…
Jeremy Gilman
Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…
