Jennifer Silverberg

Jennifer Silverberg

Jennifer Silverberg is the CEO of SmartCommerce, the international solution helping leading CPG brands like P&G, Unilever and Nestle own and drive their customers’ online buying experiences. SmartCommerce provides unique, brand-focused solutions that help build brand-customer connections in the rapidly changing CPG marketplace.

Meeting Your CPG Brand’s Prospect Where She/He is

A common construct for consumer packaged goods (CPG) marketers is to divide the buying cycle into stages: before the store, in the store, and after the store. I've seen countless marketing plans built this way, and the objectives were usually pretty straightforward: Before the Store: Drive awareness and purchase interest. In the Store: Close the…

Winning the Online CPG War: Capture Purchase Intent Immediately

The retailer that seems to win at everything it attempts just added another victory last month: Amazon.com's third annual Prime Day was a rousing success. The massive sales event that had a bit of a rocky start two years ago has now come into its own, generating 60 percent more revenue than last year. Just…

Avoid the 3 Online Traps That Kill CPG Sales

Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks…

CPG Brands: Stop Creating Hurdles to Conversion

Many consumer packaged good (CPG) brands are making the same mistake every day. They spend huge amounts of time and money developing fantastic marketing on digital channels that has little chance to convert because the path to do so requires way too much work — e.g., either stopping what they're doing to go buy online now, or trying to remember the product the next time they're in a store (which is becoming less and less frequent).

Age Appropriate

While at work, you take a small break to check out your favorite website — or maybe just your Facebook News Feed — but you see an advertisement for that new olive oil mayonnaise that you’ve been wanting to try. Do you make a mental note to look for it the next time you’re grocery…

The CPG Omnichannel Opportunity: A New Brand and Retailer Partnership

Seemingly overnight, consumer packaged goods (CPG) shopping is no longer confined to certain places (e.g., stores — offline or online) or certain hours of the day. Shoppers are expecting products to replenish themselves as they're used, and to be able to summon needed products to their homes within hours, if not minutes. This is shopping…