Jennifer Shambroom

Jennifer Shambroom

Jennifer Shambroom is a highly accomplished senior marketing executive with a 20-year track record of success achieving growth objectives within start-up, turnaround and rapid growth environments. A veteran of the mobile ecosystem boasting 16 years of mobile app experience. Marketing leadership has also contributed to 10 funding events, the sale of five software companies, and the acquisition of several more. Named Executive of the Year, Marketing Executive of the Year, Shortlist for Most Innovative Woman in Marketing, Advertising and Public Relations, 50 Women to Know in Martech and Mobile Women to Watch.

May 2, 2023 Chat Commerce Breaks the Mobile Messaging Barrier for Retailers

When was the last time you were without your mobile phone? Do you remember that sense of panic when you realized your work colleagues, friends and family couldn’t contact you? As a society we're compulsively attached to our phones. Yet every day retail leaders across the U.S. continue to struggle to meet growth targets when…

January 11, 2022 Place Employee Experience and Customer Experience on the Same Playing Field

A recent Clickatell survey showed that the typical customer spends 13 hours a year on hold — hours they would rather be relaxing (58 percent), doing chores (46 percent) or spending with family (36 percent). Additionally, one-third of those respondents said spending even five minutes to nine minutes on hold can lead to negative feelings towards a brand. Even with…

Older »