Jennifer Krizanek

Jennifer Krizanek

Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at or follow them on Twitter.

How to Create Shoppable Content That Converts

Today, 24 million e-commerce stores exist worldwide and yet the industry is still growing. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion U.S. dollars, and e-retail revenues are projected to grow to $5.4 trillion U.S. dollars in 2022. This astounding progression shows no signs of stopping with more and more people shopping online,…

Why PIM is Critical to Omnichannel Success

To appeal to the growing demands of the hyperconnected consumer, retailers are rushing to establish additional sales and marketing channels to support their growing omnichannel initiatives. However, successful omnichannel strategies require more than simply adding additional channels or relying on well-written product descriptions. In order to remain competitive, retailers now understand that informative and complete product information is instrumental in delivering a superior shopping experience.

The Key to Establishing a Long-Tail Merchandising Strategy

Despite the benefits of a long-tail strategy, numerous challenges exist due to the number of data-related issues that can arise. Therefore, before embarking on a long tail-driven strategy or deciding on whether to create a private marketplace, it's important that retailers pay attention to the most common information challenges: