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Amazon.com has trained us well. Today’s consumers expect every retailer, from the big boxes to local independent retailers, to provide easy and secure online checkout. If your site doesn’t offer this convenience — or makes the process uncomfortable in any way — you risk losing your best business to competitors that do. Set your online…
There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and
The year’s most exciting promotional period has extended to fill almost the entire month of November as Black Friday, Small Business Saturday and Cyber Monday converge. It’s more important than ever for retailers to execute strong, timely and effective digital marketing strategies during this critical selling season. But how can small independent retailers get their…
