Jen Handley

Jen Handley
The Convergence of Lifestyle and Tourism: 5 Brands Making the Shift

The way consumers spend money is changing. Last summer, The Wall Street Journal reported that leisure travel spending increased by 8 percent from the year prior. Yet, some lifestyle brands are getting ahead of the trend and making a shift of their own. These brands are entering the hospitality industry in hopes of attracting consumers…

3 Ways Brands Can Leverage Social Media to Guide Marketing Decisions

Social media is the world’s biggest, fastest and most honest focus group. Customers, prospects and naysayers alike are sharing their opinions and experiences surrounding your brand — and the reviews are impactful. According to Nielsen, 83 percent of people trust or somewhat trust recommendations from family and friends, and 66 percent trust opinions posted online,…