What do Target, Harbor Freight Tools, hurricanes and winter storms all have in common? They exemplify why retailers must proactively plan for recovery of invaluable data when disaster strikes. Retailers can gain valuable insights into disaster recovery (DR) by considering how AmeriPride Services, a uniform rental and linen supply company, proactively fashioned a DR plan to prepare for any unexpected calamity. The company owes much of its success to keeping pace with technology advances — e.g., the use of telematics technology in vehicles and radio-frequency identification chips to help track uniforms — and continually updating its IT infrastructure.
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