Jason Widup

Jason Widup

Jason Widup is the senior vice president of marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth for B2B technology companies like Tableau, Getty Images, AT&T and Microsoft, he’s built and scaled successful go-to-market programs through a combination of deep operational expertise and highly-creative marketing strategies.

October 1, 2025 Smarter Retail Campaigns Start With Connecting Ad Campaigns Directly to Inventory

Retailers are burning millions of advertising dollars every year promoting ads that can’t possibly convert. That’s because the products they’re promoting are already sold out. Recent data from ShoppingIQ found that between 5 percent and 12 percent of retail media budgets are being wasted on ads for products that are out of stock. During peak…