Jason Rose

Jason Rose

Jason Rose is Chief Marketing Officer of SAP Customer Experience, the market leader in enterprise application software.

Avoid the Humdrum and Deliver Meaning

The future of customer experience will be an expression of our deepest instinctive human behaviors — at warp speed and exponential scale — pushed on by advances in technology. And while technologies such as artificial intelligence (AI), big data and machine learning (ML) are indeed making strides, there’s one aspect that will really determine the ultimate customer…

2020 Vision: What’s Coming in the Realm of CX

You’ve heard it again and again: the customer is in control of the shopping journey, and only those retailers that provide memorable and meaningful experiences will win long-term loyalty. While this is a widely accepted truth, the reality is that only a handful of brands are fulfilling this promise. We all know the biggest names…