Jason Parkin

Jason Parkin

Jason Parkin is founder, president and chief creative officer of Compose[d], a digital and creative services agency, servicing the top names in Retail, Fashion, Beauty, and Lifestyle.

July 7, 2020 How Brands Can Build Loyalty in the Era of the Millennial and Gen Z

Loyalty, loyalty, loyalty. If your business is working to harness the purchasing power of future generations, these wise words from Pulitzer Prize-winning millennial rapper, Kendrick Lamar, ring truer than ever in 2020. The spending power of Gen Z and millennials combined with the increasingly saturated retail market has made attracting repeat customers — and organic…

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