Janine Flaccavento

Janine Flaccavento

Janine Flaccavento is senior vice president, media at Merkle, a global performance marketing agency.

Back to School is a Moment, Not a Date on Calendar

As a kid, Labor Day weekend was always an exciting time. It meant the end of summer, but also the beginning of so many new experiences. New classes, new friends, and new clothes! I now think of these moments through my son’s eyes, with the goal of helping him to prepare for back to school.…

Shopper Marketing: Delivering the Promise for Retailers, Brands and Shoppers

I have expectations of my favorite brands: I expect Nordstrom to have an anniversary sale each year, upon which I’ll build my fall wardrobe; I expect Target to have two or three surprise-and-delight items that will increase my basket size by about $100; and I expect Starbucks to prepare my grande soy green tea latte…