A number of retailers are exploring new roles within the C-suite focused on helping them transform and evolve to keep place with consumer expectations. They're seeking leaders with priorities, authority and influence who are different from traditional chief information officers, chief marketing officers or chief merchants. These retailers are looking for leaders to drive cross-functional collaboration and governance, improve working relationships between various departments and IT, and foster executive alignment. As a result, three new C-level additions are emerging — chief digital officer, chief customer officer and chief omnichannel officer.
Jamie Clark
