Building a website without graphics is similar to building a house without a roof — it's not very useful. Marketers understand they have to use graphics, but picking the right ones isn't so simple when there are millions of digital images to choose from. The wrong imagery is worse than none at all, while the right images can evoke a long-lasting positive brand response. So how should retailers proceed to find the best visuals? Here are three "dirty secrets" that can help you find the visual content that best suits your website and intended audience:
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