In the fast-paced world of e-commerce, where brands need to regularly adapt their strategy to remain relevant and thrive, every decision counts. Yet I've seen too many brands make a critical mistake: treating one of their largest P&L items — shipping — as merely a cost center. This mistake is costing them a lot. Brands…
Itamar Zur
The digital age has fundamentally transformed the retail landscape. As we adapt to the new era dominated by e-commerce, where approximately 20 percent of all retail transactions are made online (and growing every year), it's crucial to also recognize and adapt to shifting consumer behaviors and preferences — especially during peak season. This high-stakes period…