Isabel Perry

Isabel Perry

Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.

As an established thought leader driving DEPT®’s thinking on AI, Isabel has been recognized among Business Insider’s Top 15 Advertising Executives in AI and Campaign’s ‘Tech Leader of the Year’. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry’s approach to innovation.

Marketing

Retailers Now Have Two Audiences: One Human, One AI

September 1, 2026 at 6:49 pm

Throughout your career, you've focused on one audience: people. Understanding people was the difference between a good marketer and a great one. The goal was straightforward. Help customers discover your brand, compare products, make a purchase, and keep coming back. Every investment in marketing, commerce, loyalty, and customer experience was designed around influencing human decisions.…