Infogroup Targeting Solutions

Infogroup Targeting Solutions
The Transactional Co-Op: Targeting Valuable Customers at the Right Time

Modern marketers face many challenges, and one of the biggest right now is finding a way to best target high-value prospects at the right time. Cross-channel integration between traditional and digital marketing is a must to optimize spend and maximize communications with current and future customers alike. It's finding the best prospects from all channels and speaking to them with relevant marketing communications when they're ready to purchase that really impacts revenue.