Ian Wikström

Ian Wikström

Ian Wikström services as CCO and CRO of Priceagent, a self-serve pricing platform that helps SMEs and global enterprises confidently set prices by showing exactly how many customers would buy at each price, and how demand shifts across factors like product feature, sales channel, competitor positioning, and more.

E-Commerce

How to Boost Profitability Through Real-Time Pricing Insights This Black Friday

November 17, 2025 at 8:56 am

One of the biggest shopping days of the year is around the corner: Black Friday. Last year, consumers around the world spent $74.4 billion USD during the day-long shopping frenzy. That’s a big chunk of revenue to tap into — or miss out on. Optimizing pricing is a critical part of ensuring key moments in…