Hunter Thurman

Hunter Thurman

Hunter Thurman is president of Alpha-Diver, the market research firm that applies neuroscience to more deeply understand marketplace behavior. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure, and predict consumer behavior. Clients include: Coca-Cola, Nestle, McDonald’s, and Kellogg’s, among dozens more.
It’s Time to Stop Talking About 'Shoppers'

A recent Wall Street Journal article by Jaewon Kang points out the unintended brand switching and trial created by out-of-stocks related to the pandemic, and continuing due to the myriad supply chain issues. Basically, the increased incidence of a person buying brand X instead of their usual brand Y is because brand Y is out of stock. And similar…