Every month another major retailer closes stores in the shopping malls we grew up going to. The ease of digital search paired with the advantages of e-commerce (lower overhead, decreased inventory commitments) is giving retailers pause. The development of a truly omnichannel shopping experience, where the path to purchase is more fluid than linear, hammers…
Hongwei Liu
We’ve all been there. You enter a store for one thing, but on the way to finding that very item you stumble upon countless other products you didn’t know you needed. A hundred dollars later and you have the $5 socks you came for, and a new blender, some shampoo, a birthday card for your…
