Hong-Chia How

Hong-Chia How

Hong-Chia How, vice president of enterprise solutions at Appier since 2018, oversees operations, financial performance, and serves on the executive council. Previously, at IBM (2008–2018), he excelled in analytics and sales, leading ASEAN’s largest data lake deployment and surpassing quotas. His career began at Toyota Motor Asia and APRIL, supported by a Bachelor’s in Economics and Technopreneurship from the National University of Singapore.
What Does Winning Look Like for Marketers in 2025?

For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holiday period as their finish line, forward-thinking marketers understand that the real victory lies in converting seasonal momentum into year-round success. The first quarter typically sets the tone for the entire year’s performance.…