Holly Draher

Holly Draher

Holly Draher is a national account director at Harbor Retail, a design + build firm. Holly designs, builds, and delivers fixtures and environments to activate Harmonic Retail™ shopping experiences. She has worked with global retailers and beauty brands, activating solutions in cities such as Los Angeles, New York, London, Paris, Shanghai, and Sydney. With her MaRC certification from Shop!, Holly is versed in retail fixture solutions and shopper behavior and is prepared to bring fresh, modern ideas to every market to help clients overcome individual challenges.

February 14, 2022 Despite Explosive Growth in E-Commerce, Retail Still Needs Brick-and-Mortar Stores

For years, there has been speculation around the demise of brick-and-mortar retail. The culprit —…

August 24, 2021 Is Thinking Smaller the Answer to Big-Box Retail CX?

For decades, big-box stores drew in foot traffic by offering a combination of convenience mixed with…