Holly Draher

Holly Draher

Holly Draher is a national account director at Harbor Retail, a design + build firm. Holly designs, builds, and delivers fixtures and environments to activate Harmonic Retail™ shopping experiences. She has worked with global retailers and beauty brands, activating solutions in cities such as Los Angeles, New York, London, Paris, Shanghai, and Sydney. With her MaRC certification from Shop!, Holly is versed in retail fixture solutions and shopper behavior and is prepared to bring fresh, modern ideas to every market to help clients overcome individual challenges.

Despite Explosive Growth in E-Commerce, Retail Still Needs Brick-and-Mortar Stores

For years, there has been speculation around the demise of brick-and-mortar retail. The culprit — needless to say — is none other than online shopping. Consumers enjoy the convenience of this digital retail experience, and e-commerce offers brands a lower cost of entry than investing in the space, inventory, upkeep and staff necessary to run…

Is Thinking Smaller the Answer to Big-Box Retail CX?

For decades, big-box stores drew in foot traffic by offering a combination of convenience mixed with a healthy dose of selection and savings. Shelves were fully stocked with a variety of trusted brands, all available at the low price only large-scale chains can offer. Because the stores created a one-stop retail experience outside of urban…