Heidi Unruh

Heidi Unruh

Heidi Unruh is the global vice president of content marketing at e-Spirit, an automated content creation platform and maker of the FirstSpirit Digital Experience Platform. She can be reached at unruh@e-spirit.com.

How Do You Raise ARPU? By Creating Hyperpersonalized, AI-Driven Experiences

While Amazon.com continues to dominate e-commerce, a report from Gartner suggests that its core business is slowing, with legacy retailers building up their own e-commerce operations. Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but…