Heidi Sullivan

Heidi Sullivan

Heidi Sullivan is senior vice president of product and marketing for UpCity. Prior to that she spent 13 years in various executive roles at Cision, including as SVP, Product and Managing Director, Canada. She was named as The Hub’s Individual Influencer of the Year in 2014, one of PRWeek’s 40 Under 40 Rising Stars in 2012 and was host of the podcast Influence Pros on Convince & Convert. Heidi is a born and bred Chicagoan, mom, animal lover, and ukulele player.

Stand Out This Holiday Season With Cost-Effective Digital Marketing Techniques

Small businesses everywhere are in pursuit of attracting new customers and building brand loyalty this holiday season. And as the global pandemic continues to change the way business is conducted across industries, a great number of small companies are forced to do more with less. Many small businesses don’t have a dedicated marketing team to…

Why Retailers Should Focus on Online Reviews to Improve Credibility and Drive More Sales

It’s not a novel concept anymore, but in an age of instant gratification when consumers have all the information they need right at their fingertips — and at a moment’s notice — many retail businesses are finding that sometimes it’s best to let someone else do the talking. That’s not to say retailers shouldn’t advocate…