Hector Gonzalez

Hector Gonzalez

Chief Revenue Officer, US and LatAm, Hivestack
Hector Gonzalez joined Hivestack in September 2022. Responsible for the growth of the US & LatAm region and all sales and revenue initiatives, Gonzalez reports to Hivestack CEO, Andreas Soupliotis and works closely with Nigel Clarkson, Global CRO and other members of the leadership team. Bringing over 20+ years of experience across the out of home (OOH), DOOH and digital media space, Gonzalez has held senior roles at large scaling companies including T-Mobile, Outfront Media and several board member or advisor positions for companies such as Lyft, Movia, Mobilads and First Media/Outdoor 1st.

November 8, 2022 Changing Seasons: How Brands Can Ensure Their Messaging is Event-Specific

Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events.…

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