Hayley-Jayne Cone

There's currently a paradigm shift underway in the retail industry. Established retailers such as J.C. Penney, Payless Shoes and Macy’s are closing stores, while smaller, digital-native brands are opening brick-and-mortar locations. So, what’s up? Wasn’t retail supposed to be dying? The explanation isn’t that simple. It’s not that retail is dying, rather, the store closures…