Greg Henry

With the rising popularity of e-commerce, today’s consumers want to control how, when and where they shop. This demand for flexibility has led many retailers to explore new omnichannel strategies, offering both online and in-store browsing, purchasing and return channels. With the right approach, omnichannel can be an effective means to boost sales, improve the…

Retail, a gala event where consumer meets product, has been the heart of our economic fabric for hundreds of years. From the markets and bazaars of antiquity to mass merchant mega chains of today, the basic principles have remained the same: get customers into the store, in front of the items they want and up to the counter for purchase. While these tenets will never change, an increasingly costly war with e-commerce has forced retailers to innovate to survive, using mobile technologies to "enhance and personalize" the shopping experience.