Greg Dolan

Greg Dolan
Greg Dolan is the CEO and Co-Founder of Keen Decision Systems. Before Keen, Greg spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s.
 
 
Building a Successful 2024 Marketing Plan

As retail marketers start planning for 2024, data-driven analytics tools can help them determine the best performing channels to focus their efforts on. These tools make it easy for marketers to test and analyze the most effective channels for their business in real time. For example, a retailer that's thinking about putting more budget into…