Greg Carlucci

Greg Carlucci

Greg Carlucci is a senior director analyst in the Gartner Marketing Practice specializing in insights and guidance for marketing leaders in the consumer goods industry. Learn more about marketing and consumer trends at the Gartner Marketing Symposium/Xpo, May 22-24, 2023 in Denver.

How Will Price Increases Impact Consumer Purchase Behavior?
March 28, 2023 at 4:47 pm

Over the last year, unprecedented inflation has caused dramatic shifts in consumer purchase behavior. According to Gartner research, 45 percent of consumers were extremely concerned about price increases heading into 2023. Simultaneously, more than half of consumers have traded down in the past month in everyday lower-priced industries like consumer goods. While inflation appears to have…