Gopi Krishnan

Gopi Krishnan

Gopi is the global head of Industry Domain & Consulting Services practice for Consumer which serves clients in a range of consumer-focused industries including Retail, Distribution, Transportation, CPG, Agribusiness, New Age, Media & Education, Travel & Hospitality and Public Sector. He has 25+ years of industry experience as a practitioner and leader across various functions of Supply Chain, Retail and Logistics around consulting, implementation, program management and practice leadership. Gopi is responsible for delivering better business outcomes and measurable impact for clients through Industry/Domain competency and Business Consulting offerings. He is part of the Wipro senior leadership team. Apart from enabling change with customers, Gopi is devoted to the cause of content-driven differentiation and influence-based leadership in the corporate workplace. He is an acknowledged thought leader with over two dozen publications to his credit, with retail, omnichannel/supply chain and business management being more frequent.

Pivot or Perish: Success Strategies From the Pandemic

When the COVID-19 pandemic began, in-home eating demand surged. On cue, PepsiCo launched two direct-to-consumer websites — PantryShop.com and Snacks.com — to meet the shift in demand enabling buyers to order PepsiCo and Frito Lay products directly from the company. This feat was accomplished in barely four weeks with a minimalistic site design and a…