Gina Fleck

Gina Fleck

Gina Fleck is senior director of strategy and insights at HelloWorld, A Merkle Company, a digital marketing solutions company working with the world’s leading brands across all industry verticals.

Embracing the Future of Retail Loyalty
July 11, 2019 at 1:45 pm

It’s no secret that the retail landscape is changing. With the rise of direct-to-consumer brands, widespread adoption of mobile and m-commerce, and the so-called “retail apocalypse,” retail’s status can only be described as complicated in 2019. As retailers evolve and adapt to this new normal, loyalty and rewards programs remain a mainstay tactic. Ubiquitous across…