Gina Bibby

Gina Bibby

Gina Bibby, partner in the corporate team at the international law firm Withers, regularly advises clients in the technology, fashion and fashion technology verticals, helping them protect their innovation through commercial agreements, and patent, trademark and copyright procurement and litigation. She also leads the firm’s global fashion technology practice and routinely handles matters involving data privacy, e-commerce, intellectual property and technology licensing, and intellectual property counseling.

January 14, 2021 Proposition 24: The Impact of California’s New Consumer Privacy Law on Retail Businesses

California’s Proposition 24, which expands the state’s consumer privacy law, was passed by voters on Nov. 3, 2020. Starting January 2023, the new law, called the California Consumer Privacy Rights Act (“CCPRA”) will take effect and allow consumers more control over how businesses collect and use their personal information. Today, advancements in technology allow retailers…