Gil Larsen

Gil Larsen

Gil Larsen in the VP of the Americas for Blis, the global leader of location data technology.

How Retailers Can Apply the Lessons of COVID-19 for an Omnichannel Future

Unsurprisingly, retailers saw a shift in consumer shopping behaviors in 2020. Stores experienced a dip in foot traffic as consumers adopted more online and hybrid shopping behaviors. Now, as customers make a return to in-store shopping, retailers will need to focus on new omnichannel business models that retain the elements of convenience that customers have…