Giles Whiting

Giles Whiting

Giles Whiting is chief operating officer at Forsta, a leading experience and research technology company. He has decades of first-hand experience partnering with companies to improve their customers’ experiences by leveraging data-driven insights. 

Leveraging Relationship Management Tools to Stay One Step Ahead of the Supply Chain Crunch
August 18, 2021 at 4:24 pm

The coronavirus pandemic has strained supply chains in unprecedented ways and has shed light on what happens to a marketplace when high demand meets limited supply. A recent report stated that customer shopping behavior will be permanently changed (by the pandemic) in ways that will further emphasize digital channels and put customers entirely in control…