Giles Whiting

Giles Whiting

Giles Whiting is chief operating officer at Forsta, a leading experience and research technology company. He has decades of first-hand experience partnering with companies to improve their customers’ experiences by leveraging data-driven insights. 
Leveraging Relationship Management Tools to Stay One Step Ahead of the Supply Chain Crunch

The coronavirus pandemic has strained supply chains in unprecedented ways and has shed light on what happens to a marketplace when high demand meets limited supply. A recent report stated that customer shopping behavior will be permanently changed (by the pandemic) in ways that will further emphasize digital channels and put customers entirely in control…