Gerry Price

Gerry Price

Gerry Price is president and CEO, North America, of The Look Company, creators of large-scale visual branding for big box and chain retailers, as well as sports and event environments.. He has 35 years of C-level leadership experience and now coaches other leaders to defy the status quo and exceed the possible. Gerry has worked around the world, including in North America, Europe, Asia and the Middle East.

Marketing, Merchandising

What’s the ROI of Getting Shoppers Into the Holiday Spirit? 3 Ways to Influence it

November 25, 2025 at 5:36 pm

Year after year, data from retailers shows that their investments in holiday displays and in-store visuals pay off in the form of increased foot traffic and higher spending. This leaves little debate that shopping environments influence consumers’ impressions of retailers and the products they sell. What's up for debate? While retailers can see the overall…