Georgina Nelson

Georgina Nelson

Georgina Nelson is the CEO and founder of TruRating, a customer feedback solution. Headquartered in the U.K., TruRating has operations across Australia, Canada and the U.S. With a background in law and an eye for the consumer, Georgina saw the need for reliable, validated customer reviews that would better serve businesses, thus launching TruRating in 2014.

3 Tips for Navigating the Crossroads of Online and In-Store Performance

Smart retailers know the value of providing their customers with an integrated, seamless shopping experience no matter the channel. On average, those with strong multichannel strategies retain 89 percent of their customers. Furthermore, those customers who shop with a business both in-store and online have a 30 percent higher lifetime value compared to those who…

5 Questions That Can Improve Your In-Store Experience

Ask and you shall (usually) receive. According to research from Accenture, 35 percent of millennials and 40 percent of Gen Zs say they often or very often provide retailers with direct feedback when prompted. Make the most of this opportunity, especially with the younger part of your customer base, by gathering valuable insights whenever possible. The…