According to Adobe, total sales revenue reached $211.7 billion during the 2022 holiday shopping season. Consumers returned to stores in droves following a several year hiatus and online sales continued to climb — creating a near perfect storm for many retail businesses. Now, after a successful holiday shopping season, retailers have turned their attention to…
George Trantas
Retail has rapidly evolved since the start of the pandemic. Over the past two years, we watched as e-commerce adoption soared throughout 2020 in response to restrictions around in-person shopping. More recently, we’ve witnessed a surge in omnichannel retail as consumers returned to stores, but held on tightly to online shopping. All of these changes…