The first pricing constant is that price is always on the table. Every customer in every purchase setting is aware of price. It's always one of the factors that enters into their decision. If other factors such as product attributes, service and location are seen as equal, price becomes the factor. Fooling customers is rarely a business model that leads to sustained success, particularly in today's era of price transparency online. It's far better to believe in this first constant and recognize that price is always a factor.
George F. Brown Jr.
About a decade ago, businesses became aware of the magnitude of challenges associated with doing business in China and other emerging markets. For the most part, the customers with whom they'd be doing business with were still "the usual suspects," so the challenges were mainly around operations and logistics.