Geoff Webb

Geoff Webb

Geoff Webb is Vice President of Strategy at PROS. PROS provides AI-based solutions that power commerce in the digital economy.

Putting Customer Experience at the Forefront of Retail’s Digital Transformation

The world has changed drastically in the last few months thanks to COVID-19, and the retail industry is no exception. In the B-to-B world, traditional modes of face-to-face selling have become impossible, and now it’s likely that much of what has changed for B-to-B sellers will never be quite the same. For many businesses around…