Geoffrey Baker

Geoffrey Baker

Geoffrey Baker is the co-founder and CEO of Versational.

Can Conversational AI Boost Customer-Perceived Value?

Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations. To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations…