Gaining insight into how your customers think and behave is essential for an effective marketing strategy. Yet customer research can be expensive and time consuming. Should you hire focus groups? Conduct customer surveys? Enlist help from a data analyst? While each of those methods can be useful, the starting point to gathering customer intelligence should be easy and inexpensive for online retailers, who already have a window into customer intent and behaviors through the search function on their website. Site search data reflects what visitors actually do on your website.
This is the crucial time of year when most online retailers are doing everything they can to ensure their products get in front of holiday gift-giving shoppers. Both online and in-store, that means clever and stylish merchandising of products. And since a site's search function is what high-converting shoppers often use to find what they're looking for, using advanced site search tools for merchandising is a great way to promote your holiday products.