Frank Weil

Frank Weil

Frank Weil is the Chief Customer Officer at KWI, a cloud-based complete commerce solution for specialty retailers.

As Chief Customer Officer, Frank leads KWI’s sales, marketing, client service and product teams. In this role, Frank is focused on providing our clients with the 360-degree service they need and deserve, ensuring that our products and services help enable them to drive their business forward. Prior to KWI, Frank was the CEO of Acadaca, a privately held organization that builds, hosts and maintains e-commerce websites for a diverse array of world-class brands. Frank was also active in the leadership of both Acadaca subsidiaries, as the President of Matchpoint, a creative agency in NYC, and El Toro Interactive, an online marketing company based in Raleigh, NC. Previously, Frank was the Director of Sales and Marketing at Havaianas, a global online flip-flop retailer.

Frank’s impressive industry experience, his operational background and his knowledge of the e-commerce space position him incredibly well to lead KWI into the next generation of its growth, focusing on helping retailers run their business through an end-to-end integrated solution across e-commerce and brick & mortar store locations.

3 Tips for Creating Effective Experiential Retail

Recently, we’ve witnessed many retailers respond to a decrease in foot traffic with attempts to make their brick-and-mortar shops more flashy and fun. A good idea on the surface, unfortunately, plenty of them miss the mark when it comes to brand authenticity. The most popular fad of 2018, Instagram selfie backdrops, may have made a…