Frank Kochenash

For many consumers today, when they think of online shopping, Amazon.com is top of mind. If we come from their perspective, it isn’t difficult to understand why they love Amazon. It's a marketplace that has almost every product imaginable, which, in most cases, can be delivered the very next day. It can't be denied that…

Every modern retailer and brand knows an omnichannel strategy is needed in order to thrive in today’s commerce landscape. The term has passed m-commerce, social commerce and even multichannel in popularity. And from my vantage point, the approach is valid: meet the customer at the places where they want to be met. However, risk arises…