Frances Zelazny

Frances Zelazny

Frances Zelazny is Chief Marketing Officer at Signals Analytics. Leveraging next-generation advanced analytics, Signals Analytics powers the future market intelligence with the scale and speed of AI.

Frances is a seasoned marketing strategist and business development professional with over 25 years experience scaling up enterprise SaaS technology companies. Prior to Signals Analytics, Frances led marketing and strategy for BioCatch, the industry-leader in behavioral biometrics, and prior to that, she ran her own independent consulting firm focused on helping early stage and midsize companies with their business and marketing goals. Among her clients were MyCheck (acquired by Shiji Group), a leading mobile payment technology platform, Morpho (now Idemia), a global biometrics and identification company, Center for Global Development, Interamerican Development Bank and others. Prior to this, Frances was Corporate Vice President of Marketing & Strategic Operations, for L-1 Identity Solutions, a premier biometrics and identity solutions company and held other marketing leadership positions with startups in the financial services and hospitality industries. Frances has a Bachelor’s Degree in Political Science from Hofstra University and a Master’s Degree in International Affairs from New York University. She is also serves as a mentor to Israeli startups looking to scale into the US market.

Surfacing Trends and Predictive Insights With Advanced Analytics

There's no more critical time for businesses to leverage advanced analytics than now. Even as companies cut back on non-essential spending and reassess their priorities, doubling down on analytics in shaping strategic decision making can perhaps yield the greatest return on investment.