Farla Efros

Farla Efros

Farla Efros is the president of HRC Retail Advisory. 

Report: Shoppers Want to Be Left to Their Own ‘Devices’

For decades, the most successful retailers thrived by employing in-store associates to provide shoppers with excellent customer service, advice and individualized attention. In the digital age, however, consumers prefer much less human interaction. They're instead looking to various in-store technologies for help, advice, product and price information, and convenience. To better understand what drives shoppers…

Generation Z Schools Retailers for BTS Season

While we may be in the midst of summer, the back-to-school (BTS) shopping season has already started. And for Generation Z, it’s happening in-store. Despite this emerging group of consumers growing up with phones in hand, Generation Z kids are still looking for the personal in-store experience of loading notebooks and No. 2 pencils into…